You Think of Us

The essence of Harley-Davidson can be boiled down to its borderline arrogant attitude, based on the knowledge that when people think of motorcycles, they think of Harley engines, Harley chrome, and Harley orange. By leaning into this attitude, the You Think of Us campaign was born. Meant to target other motorcycle companies, these ads are intended to be placed in plain sight of other dealerships, like the sidewalks outside or on a billboard across the street.

Spring 2025 | Watkins College of Art